Outbound campaign performance analysis covering March 16 – April 20, 2026. This report covers lead generation, campaign efficiency, the mid-period outage, and recommended next steps for the eWaste Pro outreach program.
Data Sources
GET /api/v2/campaigns/analytics/overviewGET /api/v2/campaigns/analyticsGET /api/v2/campaigns/analytics/dailyue_type = 2 and i_status = 1Reporting Window
Despite a 17-day delivery outage, the program generated 36 interested leads across both phases of the month — demonstrating strong underlying demand in the eWaste and school district markets.
The reporting period was split into three distinct phases by an operational outage. Understanding this timeline is essential context for interpreting all performance metrics.
Original Launch — Highest-efficiency phase. 1,863 emails sent, 18 interested leads generated. Strong early-market fit with existing eWaste / recycling audience.
Full Delivery Outage — Zero campaign sends recorded. Prior system shut off due to billing / cancellation issues. Provider migration and full system rebuild completed during this window.
Rebuilt System Live — New provider relaunched. 5,390 emails sent, 18 interested leads generated. Volume recovered quickly; efficiency still being optimized.
The table below compares all key metrics across the three phases of the reporting period. Lead generation count recovered after the rebuild — but efficiency did not fully recover yet.
Zero Instantly campaign sends were recorded from March 27 through April 12, 2026 — a 17-day window that interrupted momentum immediately after the strongest early response window of the campaign.
The relaunch restored daily volume, but the lost continuity likely reduced short-term reply efficiency. Inbox warming, domain reputation, and contact sequencing all reset during the migration.
Mar 17–26
1,863 emails sent
18 leads
1.53% reply rate
HIGH EFFICIENCY
Mar 27–Apr 12
0 emails sent
0 leads
17 days lost
ZERO ACTIVITY
Apr 13–20
5,390 emails sent
18 leads
0.58% reply rate
VOLUME RECOVERED
Eight campaigns ran during the reporting period. The table below shows full-period results. Top performers by interested leads are highlighted below.
9 interested leads — Top campaign across the full period. Strongest performance in the existing eWaste / recycling industry audience.
6 interested leads — Best post-rebuild campaign. 6 leads from just 732 sends — the most efficient campaign after relaunch.
5 interested leads — Validated the rebuilt decision-maker angle quickly after the provider switch. Major post-gap contributor.
The strongest initial traction came from known-market recycler / industry-adjacent targeting. School district campaigns were not yet materially active before the shutdown.
SD2 emerged as the highest-performing campaign after the rebuild. Official List 4/16 added scale but did not yet generate interested leads in the measured window.
Instantly campaign analytics records 18 interested leads before the pause and 18 interested leads after the rebuild. The named contacts below reflect confirmed positive-reply contacts visible in the inbox extract.
mgodfrey@critical-technology.comjschott@thinkdynamic.comtroy@shredamerica.comjesse.degroot@ucslogistics.comsheldon@delicatedestruction.comgreg.elpers@ctlus.comcristina@aoli-norcross.comewashburn@ptnw.comdengler@greatforest.comphoti@denovamedical.comnhickey@thinkdynamic.comgreg.elpers@closetheloop.comjoshua.anderson@schupan.comjohn@magnum-llc.usmegan@eco-shred.comalan@rts.comlarry@siggreen.comfarmers@lawsoncardinals.orglauren.luckert@northvillecsd.orgabemelman@cruhsd.orgmeyerb@dist3.orghattie.balmer@cash4smartphonesfoco.comrichl@svtechsource.comparish@documentsecuritysolutions.netandres@ecogreenequipment.comqhoang@smusd.usbarry@gizmogul.commoyates@petersburg.k12.va.usReply Rate: Pre-Gap 1.53% → Post-Gap 0.58% (drop of -62%)
Lead Rate: Pre-Gap 1.02% → Post-Gap 0.40% (drop of -61%)
Bounce Rate: Pre-Gap 1.02% → Post-Gap 1.99% (increase of +95%)
Known-market recycler and industry-adjacent targeting produced the strongest initial response quality and the highest reply rates of the period.
SD2 became the best-performing campaign after relaunch — 6 interested leads from 720 sends, the most efficient post-rebuild campaign.
FIXED E1 validated quickly after the provider switch and became a major contributor with 5 interested leads post-rebuild.
The program generated 18 interested leads in both phases of the month — even with a 17-day outage interrupting momentum.
Post-gap reply rate (0.58%) and interested lead rate (0.40%) are materially below pre-gap levels (1.53% and 1.02%). Optimization is needed.
Bounce rate increased from 1.02% pre-gap to 1.99% post-gap. List quality and mailbox health on the new provider need auditing.
Some new-volume campaigns (e.g., Official List 4/16) created reach without yet producing qualified interest — 1,108 sends, 0 leads.
SD1 generated replies but not interested opportunities in this window. Messaging or targeting angle may need refinement.
SD2 is the highest-efficiency post-rebuild campaign. Increase send volume, expand the contact list, and continue iterating on messaging to maximize lead flow from this segment.
The rebuilt decision-maker campaign validated quickly. Keep refining subject lines, copy, and targeting to push the interested lead rate higher.
Reduce or pause campaigns producing sends without opportunities. Redirect that volume toward proven segments to improve overall program efficiency.
Bounce rate rose to 1.99% post-rebuild. Audit list hygiene and mailbox health on the new provider to bring bounce rate back below 1%.
Separate reporting into: (1) existing eWaste market, (2) school district market, and (3) rebuilt-provider performance vs. baseline — for cleaner attribution and optimization.